art direction, animation, photography
As the digital art director and animator for the subversive birds Windex campaign ads, I had the incredible opportunity to bring to life a unique narrative that resonated with audiences everywhere. The campaign revolved around a pair of cheeky birds protesting the pristine, streak-free windows achieved with Windex. This bold concept allowed us to explore creativity in a fun and engaging way through various mediums, including captivating TV commercials, interactive micro-sites, subversive products, and dynamic social media posts.
Every element was meticulously crafted to challenge the status quo and inject humor into the everyday experience of window cleaning. The response was overwhelming, culminating in our proud achievement of winning two Webby Awards, including the prestigious People's Choice for Animation. Seeing our work celebrated by both the industry and the audience was incredibly rewarding. It remains one of my most passionate projects, and I am immensely proud of what we accomplished!