As the global social and digital art director for OFF! repellents, I was responsible for creating a diverse range of marketing materials tailored for various global markets. My focus was on optimizing these pieces for a mobile-first experience, ensuring they were visually appealing and engaging on smaller screens. Additionally, I implemented auto-play features for social media platforms to capture attention quickly and effectively. This approach not only enhanced user engagement but also maximized the impact of our campaigns across different regions and demographics.