art direction, animation, photography
The Lascaux Cave exhibit's out-of-home campaign for The Field Museum was a remarkable project that showcased creativity and scale. The centerpiece of this initiative involved the takeover of one of Chicago's busiest subway tunnels, effectively transforming it into a vibrant exhibition space.
To bring this vision to life, the images created for the campaign were printed on an impressive 180-foot-long display, covering both sides of the tunnel and even extending to the ceiling. The sheer size of the prints not only enhanced visibility but also created an immersive experience for commuters and visitors alike. Witnessing one’s work presented in such a grand format is truly exhilarating, making it a standout feature of this innovative campaign. This project not only highlighted The Field Museum's commitment to engaging with the community but also demonstrated the power of art in public spaces.