Instone is one of the largest natural and manufactured stone distributors in the U.S., with multiple facilities across the country. They have built the most recognized marketing team in the industry. I also helped to brand and launch a new white label product, Toro Stone.As part of a small marketing team, I am responsible for associate marketing manager duties, beyond art direction and motion design. Our target audience not only includes architects and designers, but also more blue collar masons, creating a unique challenge. Our strategy smartly includes social series and digital marketing that highlights our personalities, staff, and facilities, along with our product offerings. Our metrics for SEO, organic social growth, email open rates, and lead generation would be the envy of any marketer. I still work for them in a freelance capacity.