art direction, animation, photography
I served as the digital art director and animator for the SC Johnson Holiday campaign, which featured a significant focus on a series of engaging Snapchat ads promoting a global bake-off. These ads were designed to seamlessly blend into the user content stream, resulting in impressive engagement metrics. The short, fun videos, each lasting just 10 seconds, achieved a remarkable completion rate of over 60%. This success led to our ads being included in Snapchat's own best practices deck for similar formats.
In addition to the Snapchat component, the campaign also extended to Facebook, Twitter, and Instagram, ensuring a comprehensive social media presence and maximizing audience reach across various platforms. The multi-channel approach contributed to the overall effectiveness of the campaign and showcased the potential for engaging digital content in holiday marketing efforts.