I served as the digital art director and animator for the SC Johnson Holiday campaign, which featured a significant focus on a series of engaging Snapchat ads promoting a global bake-off. These ads were designed to seamlessly blend into the user content stream, resulting in impressive engagement metrics. The short, fun videos, each lasting just 10 seconds, achieved a remarkable completion rate of over 60%. This success led to our ads being included in Snapchat's own best practices deck for similar formats.

​

In addition to the Snapchat component, the campaign also extended to Facebook, Twitter, and Instagram, ensuring a comprehensive social media presence and maximizing audience reach across various platforms. The multi-channel approach contributed to the overall effectiveness of the campaign and showcased the potential for engaging digital content in holiday marketing efforts.